Flavorwire drew the line in the sand about celebrities who glom onto Bettie's name and iconic image just to generate attention. As far as Flavorwire is concerned, this continuing trend reflects celebs jumping the shark.
Flavorwire's remarks are copy/pasted below for your consideration. Do chime in with your thoughts!
Included in their examples is the Jenna Jameson/PETA ad for pleather. Coincidentally, on June 9, 2010, AdLand.TV posted this remark about that ad:
http://adland.tv/content/petas-top-five-most-offensive-and-most-sexist-ads>
PETA's top five most offensive (and most sexist) ads> Posted by Dabitch on Jun 9 2010
>
> # 5
>
> Pushing pleather with porn stars
> The Jenna Jameson ad offends me more due to the terrible art direction and the utter
> failure in making her resemble iconic Bettie Page. Still, it's interesting to note that PETA
> chooses porn stars as spokespeople, and at least here they are equal opportunity
> employers as they've used Ron Jeremy to illustrate a spay/neuter ad. Har har.
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http://flavorwire.com/97981/enough-already-celebs-as-bettie-page> Fashion Bettie Page * Jenna Jameson * Juliette Lewis * Katy Perry * Mary-Louise Parker
> Enough Already: Celebrities as Bettie Page
> 1:31 pm Thursday Jun 10, 2010 by Judy Berman
>
> There was a time, back in the late ’90s, when we were in high school, Bust magazine
> was taking off, girls were putting white-blonde streaks into their dark hair, and
> reclaiming the image of Bettie Page was fresh and exciting. Over ten years later, we just
> can’t take it anymore. Now that Katy Perry is running around with blue bangs, doing press
> for her lamentable single "California Gurls" in garish bikinis cut to ’50s pinup proportions,
> we are declaring the shark jumped. If we see one more celebrity dressed up as Page
> (who, in case you haven’t seen Mary Harron’s The Notorious Bettie Page) wasn’t a
> particularly happy or empowered individual), we’re launching a protest against the stylist.
> Click through to see everyone from Kathy Griffin to Juliette Lewis in Bettie drag and blow
> this overdone trend a kiss goodbye.
Due to the number of attachments, they will continue into the next post.
Regarding the Juliette Lewis photo, she didn't limit her lookalike attempt to Bettie. Go to BlackBook mag to see who else's look she emulated:
http://www.blackbookmag.com/article/juliette-lewis-is-a-natural-born-rebel/8980